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“Mobile Marketing and Strategy by Energy Companies” di Iovino Felicetta & Migliaccio Guido

Abstract.

The paper highlights the transformation of the relationships between energy firms and customers by the web. In fact, it aims to demonstrate that mobile marketing and strategy may raise the switching rates and hence, the competition among energy companies. That is the goal of the liberalisation processes of public services. Thus, the main aim of this paper is to demonstrate how mobile marketing and strategy are central tools in the liberalisation and privatisation processes. To this, end secondary data from different sources have been used.

Keywordsmobile marketingmobile commerceenergy marketingenergy tradingmarket of energycustomerspublic services

Cite as: Iovino, F., & Migliaccio, G. (2020). Mobile marketing and strategy by energy companies. International Journal of Public Sector Performance Management6(3), 310-326. https://doi.org/10.1504/IJPSPM.2020.107764

Url: https://www.inderscienceonline.com/doi/abs/10.1504/IJPSPM.2020.107764

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