FONTANA, F., & MIGLIACCIO, D. (2021). Web communication of sustainability of italian hotels: results of an exploratory survey. In Tourism and the global crises (pp. 89-98). I and B.
Abstract. The goals of 2030 agenda include sustainable tourism. Italy has been a tourist destination for its artistic wealth, for its historical results and for its natural beauty concentrated in a small territory. This study verified the assimilation of the sustainability principles of Italian hoteliers through an initial exploratory research on the dissemination of ethical codes and social reports published on websites. The results were disappointing. Few ethical codes have been traced and an even lower number of social reports proposed above all by large hotels located in northern Italy, the richest area of the nation. However, the structure of the documents is adequate and demonstrates a significant effort tending to respect stakeholders and the environment, through numerous energies, water and paper saving policies, as well as the development of local communities. Presumably, the pandemic crisis has assumed greater importance than sustainability issues that will hopefully regain due relevance with the overcoming of the lockdown. The large number of small family-run hotels may also be the cause of the described modest outcome. The search was limited to using only a few Internet engines and a relatively small number of keywords. In the future, in addition to more detailed analysis on the Web, it is also desirable to launch similar analysis in other countries. However, the results are of interest to entrepreneurs and public institutions, which should take action to encourage the adoption of sustainable company policies, perhaps with grants or subsidized credit operations.